for my senior thesis completing my BFA in Graphic Design, I focused my writing on gender-based marketing in products, specifically in menstrual products
creating my senior capstone based on my research, I really wanted to create a fresh take on branding in menstrual products, so I created loop
loop is a menstrual care brand made to break past gender conformity in “feminine products”, loop is for anyone who bleeds and enjoys a fun carefree environment, most period product brands are aimed towards women and women’s empowerment, this includes tag lines such as “strong like a girl”, this is an important message to have out there for young girls who are just getting their periods. but menstruation is not exclusive to young girls, and not every menstruator identifies as a woman, so hyper-feminine styled products can be hurtful to those who do not identify in those bounds, menstrual products are more than a medical necessity but should match the lifestyle of the user, loop celebrates the spectrum of gender expression in something that is widely seen as feminine
